独フォルクスワーゲン(VW)の高級乗用車子会社ポルシェは18日、ヴァーチャルインフルエンサー分野の中国スタートアップ企業iメーカーに資本参加すると発表した。両社は若年層向けの車用デジタルコンテンツ開発で昨年から協業している。ポルシェは出資により同国でのデジタルエコシステム構築を強化する。
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